"Analysis of the Global Development of LED Screens" The Asia-Pacific LED screen market is often ignored by some European and American media, but in fact, China's development in recent years has replaced LED screens to the small-pitch field, which is far beyond the conventional large-pitch era in Western markets. Coupled with the development of South Korea and Japan, the power of Asia-Pacific occupies an absolute leading position in the field of LED screens. In 2016, the LED screen market was still dominated by the market segments of media advertising, stadiums/venues and retail. These segments contributed more than half of the market share for the overall screen display category.
It is worth noting that the retail market showed further growth in 2016, and more growth points also appeared in the indoor application category. Among them, the three types of applications, enterprise, transportation and control room, exceeded 1 billion US dollars, compared with the same period last year. a growth rate of 62%. Such a high growth rate is mostly due to the drive of small-pitch LED screen products. Since the advent of small-pitch LED screen products, it has broken the pattern in the commercial display field and brought increasing challenges to liquid crystal display and projection display platforms. Comments come from Chris McIntyre-Brown, Associate Director and Head of Professional Displays at Futuresource Consulting.
According to the latest report from Futuresource Consulting, the global LED display market sales exceeded US$4.5 billion in 2016, an increase of 7% compared with US$4.2 billion in 2015. At the same time, the single-color/three-color LED display market accounted for 25% of the entire LED display market in 2016, and sales declined by 5% compared with the same period last year. The reason is mostly due to the decline in the price of LED lamp beads. At the same time, it is also because such products in the market have shown a relatively saturated trend. According to the latest market report from Futuresource, the competitive landscape of the LED screen market remains relatively fragmented.
The market share contributed by the first and second echelon brands accounted for only two-thirds of the sales in 2016, and the remaining part was made up of the third echelon Chinese brands. There are more than 400 LED display manufacturers in the Chinese market, benefiting from the large-scale promotion of the domestic market, and some of them are focusing on international expansion. "The main reason is that these manufacturers have been focusing on the price-driven sales strategy, gradually eroding the market share of other LED screen manufacturers, but the existing LED experts have established a long-term perfect service and after-sales support system. It still has a place in the key market segments," added Chris Mcintyre-Brown.
This professional LED screen report covers the LED display market in different regions of the world, once again reflecting the dominance of the Asia-Pacific region in the LED screen market, among which the Chinese market occupies an absolute leading position, and more than half of the sales come from the Chinese market. But this is not unexpected. From the perspective of global LED production capacity, China is in a leading position, but the Asia-Pacific region is often ignored. Many reports in the western market do not fully realize the importance of the Asia-Pacific region. The LED display industry is currently very changeable," Chris Mcintyre-Brown added, "We expect that the competitive landscape will face a big change, some manufacturers will withdraw from this category, and there will be more mergers and acquisitions in the market. Or some LED screen manufacturers are unable to maintain their current operations in the face of increasing competitive pressure in the market.
The high-margin era still exists in the high-priced fine-pitch category, but its days are numbered. "The quality of LED screen products of Chinese brands is another major concern, but with the growth of LED and the development of new technologies, it is difficult to combine high price and high quality products in certain market segments that pursue sales. Open up sales in this type of market. In fact, the influence of Chinese LED screen manufacturers on the market has never been so intense, forcing some established manufacturers to withdraw from the mainstream LED category, and some manufacturers have made transformation and added some more cost-effective product line, but such products often require a completely different way of operating.