Since the beginning of this year, the entire Chinese manufacturing industry has been affected by factors such as rising labor costs and rising raw material prices. The prices of LED full-color screen products have gradually increased, and the development of the industry has gradually returned to rationality. Teng Zehuan, an LED professional, said that the LED full-color screen industry has become an industry that can compete with the world in China's manufacturing industry, but it cannot avoid the embarrassing situation of "manufacturing power" and "brand weak country". It requires the joint efforts of multiple resources to promote China's LED screen. The branding process. The author learned from the 2016 LED full-color screen industry brand event held in Shenzhen yesterday that major changes have taken place in the sales model of the LED full-color screen market, and channel strategy has become the common choice of many companies. Two major focuses of the color screen industry. Industry experts said that the LED full-color screen industry can achieve better development only by expanding the market with quality. According to industry insiders, the duel in new products, technologies, brands and marketing will surely become the mainstream of the market. For the industry, the market is more subdivided, the fields are more professional, and the channels are undergoing profound changes. Therefore, LED full-color screen companies need to increase technological innovation, realize product upgrades, and then open up new markets. .