LED large screen enters the stage of popular application


LED large screens have entered the stage of popularization and application. After more than 20 years of rapid development, LED large screens have now entered the stage of popularization and application. Every place cannot lack the colorful effects of LED screens and the promotion of products. Many people think that LED large screens can To improve the brand image of the venue, the demand for LED screens abroad is also increasing. LED screen companies should catch up with the national strategic plan to seize the opportunity. In recent years, through technological accumulation and breakthroughs, China's LED large screens have developed rapidly, with significant scale effects and increasingly mature products, especially the continuous breakthroughs in packaging and core "pitch" technologies, which have directly created today's hot market for small-pitch LED large screens. The market is constantly developing towards standardization and refinement. However, the reality that should be recognized is that the homogeneity of LED large screen products in China is very serious at present. Due to the homogeneity and low price of products in the market, it has led to the "small profit situation" of LED large screen products, and patent infringement and plagiarism are prevalent in the industry. Manufacturers lack the protection of relevant intellectual property rights, which greatly hinders the innovation and development of the industry.

Small and medium-sized manufacturers should take advantage of the country's "Belt and Road" and other economic policies, actively explore the LED screen market in countries along the "Belt and Road", and look for potential market opportunities in Asia, Africa and other regions with underdeveloped global economies. In general, "strengthening iron requires hard work." Chinese LED large screen manufacturers can only increase investment in innovation and research and development, work hard on product value, constantly improve their own products and services, enhance brand image, and actively explore diverse international markets. Sales channels need to be multi-pointed, so that in the context of the changing international situation, we can still maintain a "steady" state of standing, respond to all changes with the same, and always be new in the global LED large screen market competition. At present, China's LED screen giants are actively carrying out new layouts in overseas markets, and through the acquisition of foreign LED screen manufacturers, they have established overseas branches, established overseas LED screen product storage bases, improved the construction of overseas supply chain systems, and actively enhanced product brand image. And achieve greater economic benefits.

According to statistics, in 2016, the global LED large screen market size was 16 billion US dollars. It is estimated that the global LED screen market size will reach 31 billion US dollars in 2020, and there is a huge space for overseas markets. In China's LED large screen market, the rise of small-pitch LED large screens leads the development of large-scale LED screens. The market presents a highly popular situation for small-pitch LED screen products in 2016, and it is expected to maintain a stable growth rate of 20% to 30% in the future. . .

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