Since the new year, the price of raw materials for LED screens has continued to lead the way. Since the price of raw materials for LED screens began to rise in the first half of 2016, there have been several rounds of upward adjustments. At the beginning, the lamp bead chips, later copper plates, cold-rolled plates, and later PCB circuit boards, After several rounds of price increases, LED screen manufacturers are miserable. In just over 3 months in 2017, the price of LED screen materials will increase again. Since the beginning of 2017, the price of raw materials in the LED screen industry has continued to rise as expected by industry insiders years ago. Especially in mid-February, the rise was even more frightening. According to the analysis of industry insiders, after the two sessions, the prices of PCB and other raw materials will continue to rise. The wave of price increases of upstream raw materials is no longer "news". When the industry experienced the baptism of "price increases" in the second half of 2016, some people in the industry expressed their optimism about the price increase trend of terminal LED screen products in the future.
Logically speaking, whether it is from the perspective of the industry or the user, the rise in raw materials will inevitably increase the cost pressure of downstream LED screen companies, and a reasonable price increase is undoubtedly the best way to transfer pressure. After entering 2017, I thought that LED screen companies would usher in a wave of rational price increases in the near future. Especially in March, Sansi fired the first shot of LED screen companies to raise prices in the first year, announcing their door series After the single red, single white, single green, single blue, and colorful red collectively increased by 3 yuan a piece, it is estimated that many people are waiting for the price increase of downstream screen companies to come more violently. However, at this moment, rumors of "price cuts" by screen companies came out one after another. Under the current environment of soaring raw materials, the price trend of downstream screen companies is somewhat incomprehensible.
On March 6, another LED company joined the ranks of product price increases: Sansi announced that the price of its door series - single red, single white, single green, single blue, colorful red will increase by 3 yuan per piece, and other full-color series prices are temporarily stable. Monochrome series screens, as a practical product for "introduction to LED screens, constant cutting and chaos", have maintained a price reduction trend for many years. Today, affected by the continuous rise in raw material prices and the blowout and skyrocketing orders, the price increase seems to be inevitable.
This price increase is believed to lead distributors and engineering partners out of the low-profit competition circle and bring new opportunities and challenges. On March 17, Huiming, an LED screen company, officially landed on the Growth Enterprise Market, raising 1.351 billion yuan in its IPO. Huiming is mainly engaged in the research and development, production and sales of green screen lamps, screen light sources and screen control products.
In 2016, the company achieved an operating income of 1.897 billion yuan and a net profit of 246.5531 million yuan. Huiming issued 70 million shares this time, including 70 million new shares at a price of 19.30 yuan per share. The new shares raised 1.351 billion yuan, and the old shares transferred funds of 0.00 billion yuan. After the issuance, the total share capital was 280 million shares. As a member enterprise of the G20-LED Screen Summit, in terms of future planning, Huiming will continue to insist on R&D, production and promotion of high-quality green and energy-saving LED screen products, especially LED smart screen products.
100% localization of low-refractive-index domestic packaging glue. LED packaging glue belongs to electronic chemicals and is a supporting material for the LED industry. In recent years, the global LED industry has gradually shifted to China. The domestic output value of LED chips and LED packaging has become more and more important in the world high ratio. At the same time, in view of the continuous expansion of the market demand for LED home screens, the company plans to increase investment in the research and development, production and marketing of LED home screen products. According to statistics from GGII, the overall market size of domestic packaging adhesives in 2016 was about 1.6 billion, of which domestic packaging adhesives with low refractive index basically achieved 100% localization, while domestic packaging adhesives with high refractive index achieved 100% localization. It has also occupied about 60% of the domestic market share, but many domestic glues still have problems such as low-end homogeneity and low brand recognition, which need to be improved urgently.
What followed was a substantial increase in the demand for LED packaging adhesives. With the rapid development of the domestic LED industry, domestic LED packaging adhesive products have completely replaced imported packaging adhesives in the low-end and mid-end areas, and the high-end market has also shown import substitution. trend. However, because there are many small and medium-sized companies in the field of LED packaging adhesives in China, most of these companies do not have their own core technologies, and the low-end packaging adhesive market is still highly competitive, while the high-end packaging adhesives with excellent performance are produced by foreign companies and a small number of domestic companies with strong technical strength. Company control. Recently, with the rapid development of LED chip technology and LED packaging technology, technologies such as CSP packaging, ultraviolet LED packaging, ultra-high power integrated lamp bead packaging, sinking powder process packaging, and small-pitch LED packaging have emerged in an endless stream. Shock performance, anti-moisture performance, high-temperature performance, etc. have put forward more stringent requirements. Domestic packaging adhesive manufacturers need to keep up with the development of packaging technology and chip technology to adjust their products, so as to ensure that the company can advance in the big waves.
In 2016, due to the rise in the price of chemical raw materials and the stabilization and recovery of the LED industry, the price of LED packaging adhesives began to stop falling in the second half of 2016, and the market size began to gradually increase. In 2016, the growth rate of China's LED screen output slowed down. With the development of LED technology, its luminous efficiency has gradually improved, and its cost has gradually decreased. The application field of LED has continued to expand. Under the background of global energy shortage, as the price of LED screen products continues to drop, LED screens will gradually become the mainstream products in the field of screens.
Statistics from GGII show that after four years of rapid growth in the LED screen industry, the growth rate slowed down in 2016. The annual output value of China's LED screen industry was 259 billion yuan, a year-on-year increase. twenty four%. At present, the price and cost performance of LED screen products gradually exceed those of traditional screens, and LED screen technology develops rapidly, and product quality begins to stabilize, including stability, life, intelligence, display, light efficiency and other indicators have reached the state of customer acceptance, ordinary consumers have Began to actively accept LED screen products. 2016 is the first year of the "Thirteenth Five-Year Plan". Energy saving and emission reduction is still the top priority. LED screen products that can play an important role in energy saving and emission reduction will definitely be valued by the government and the market, and promote the LED screen industry. further development.