"Commercial LED full-color screen market needs to be tapped" In the past ten years, China's commercial LED full-color screen market has achieved rapid and vigorous development. With the continuous expansion of the application range, the global commercial LED full-color screen market has entered the fast lane. The LED full-color screen market has also shown huge development potential. Relevant information shows that the market size of commercial LED full-color screens in 2016 has approached 40 billion, and it will be even more impressive in the future. First of all, although the commercial LED full-color screen market is a "cake" with a market potential of hundreds of billions, it also means that a group of "wolves" look around, not to mention the "big brother" in the field of commercial LED full-color screens - commercial The splicing of TVs and flat panels is still stable for the time being, but the firepower of electronic whiteboards and laser projections seems to be soaring, which puts pressure on the development of small-pitch LEDs.
Generally speaking, the application scenarios of commercial LED full-color screens are mainly in indoor or semi-outdoor environments, especially in the fields of advertising machines, digital signage, indoor monitoring and other commercial LED full-color screens. We can also see that the previous commercial market share is basically It is dominated by LCD screens and DLP splicing screens. However, with the rapid and mature development of LED small-pitch products, the share of LED full-color screen products has also begun to gradually increase in this huge potential market. It can be seen from the above: Although the market sales of small-pitch LED full-color screen products are rising continuously, the market sales are far behind that of electronic whiteboards, and the year-on-year growth rate is obviously not as good as that of laser projection. Especially since 2016, the LED full-color screen industry has experienced multiple tests of increasingly serious product homogeneity, and products have begun to develop in the direction of subdivision. Coupled with increasingly mature small-pitch technology, LED display products have begun Advertisement machines, digital signage, indoor monitoring and other major commercial LED full-color screens have emerged.
However, the development of small-pitch LEDs in the commercial LED full-color screen market is not smooth sailing. Secondly, the commercial LED full-color screen market is relatively more inclined to the public, so brand effect is more important. However, the brand concentration of small-pitch LED products in the current industry is not high, not only numerous but also mixed, and relatively speaking, the LED display industry is still in a "circle" of industry brands, and the popularity of many brands is only limited within the industry circle. Therefore, in the face of the commercial market, it is particularly important to step up brand building and create a "mass brand". At present, some screen companies in the industry are already starting to build a "mass brand". With the continuous advancement of the era of Internet + and big data, the current commercial LED full-color screen industry is also undergoing a market value change from the terminal as the king to the application as the king. In the future, LED screen companies want to have a role in the commercial LED full-color screen market For the development, it is not enough to rely on small-pitch products to fight alone. A variety of product lines cooperate with innovative and strong competitive solutions. There are (product) products and heavy (brand) brands.
At the same time, focusing on building a benign ecology and platform is a good development direction. Finally, the specific cognition of commercial LED full-color screens in the LED full-color screen industry is not yet full, let alone professional commercial products. LED full-color screen companies should pay attention to the field of commercial LED full-color screens, and can create professional display products for commercial LED full-color screen fashion.
From the perspective of the overall situation of the industry, it is still very important to strengthen the professional cognition of commercial LED full-color screen products and the market. .