In 2017, there are two major obstacles in the development of the LED large screen industry. However, while the LED large screen market is recovering, we are also clearly aware of some problems that the industry is currently facing, and there are two problems that need to be solved urgently: One is to reduce costs, optimize production capacity, and improve product performance; the other is to optimize after-sales service and enhance brand image. How can LED large screen manufacturers find solutions to these two problems? The author does not have a standard answer here, but can only provide reference opinions, because "concrete analysis of specific issues" applies to the manufacturing industry as well! While China's advertising market is developing rapidly, China's outdoor advertising market is also maintaining a rapid growth rate. The LED screen can change the screen content, and can also screen dynamic video files, so it is richer than ordinary print ads. Many carriers that were originally based on inkjet printing have gradually turned to LED large screens.
It's time again for companies to disclose their first-quarter results. According to incomplete statistics, 24 GEM-listed companies in the LED industry have successively disclosed their performance forecasts for the first quarter of 2017. Judging from the performance forecasts disclosed by listed companies, 19 companies are expecting good news, and nearly 80% of the companies have achieved varying degrees of growth in net profit.
Reducing product cost and improving product performance The cost problem has always been a big problem restricting the development of the industry. Although the price of LED large screens has dropped significantly in recent years, it is still high compared to other screen products. Take the small pitch Although it has injected new life into the industry, its high price has discouraged many customers in the market. In the current market environment, only the price of LED large screens is more "friendly" to win a larger market share. On the other hand, there are also LED screen companies who believe that the way to reduce product costs is to implement the "explosive product strategy", make the ultimate single product, and focus their main resources, including technology research and development, production management, and product marketing, on the ultimate LED products. Form a scale effect, and reduce or remove as much as possible the subtraction strategy that has nothing to do with "explosive products", so as to reduce costs and improve efficiency. What needs to be noted in this way is that "explosive products" cannot be products that rely on low prices to grab the market, but are developed around the user value chain, with good products that can meet "user needs and experience" as the core.
The modular feature of LED screen products allows it to win a unique market, and its high assembly also increases its production pressure. According to industry insiders, in the current situation where the price increase trend of upstream raw materials in the industry is not yet clear, LED screens The best way for enterprises to reduce product costs is to start with "standardized production", continuously optimize production capacity, and reduce the defective rate of products. In recent years, various LED screen companies have made a lot of efforts and attempts in terms of "standardized production". Introducing automated production equipment, learning advanced management and production experience, etc. Although some achievements have been made, they still cannot keep up with market demand. Previously, there was a wave of unified module size in the industry, which was very popular with LED screen companies. If standardized production can be well implemented, it is believed that the cost pressure of LED screen companies will also be reduced. Optimizing after-sales service and enhancing brand image Needless to say on this issue, LED screen products as a "professional-level" product, "after-sales service" has always been the top priority of LED screen companies' market work, and even many people in the industry think that : Selling screens to customers is only the first step to success, and the next ninety-nine steps are after-sales service... After gradually getting out of the stage of LED screen product price melee, some domestic LED screen companies gradually realized the importance of "brand" However, there are still many after-sales problems in the LED large screen industry that make many end users complain.
The after-sales service of many LED screen companies in the industry also cooperates with other manufacturers to establish a "maintenance alliance" locally, which can greatly reduce costs, but it is difficult to achieve a unified standard in team management in this way. There is also such a saying—in fact, in terms of the technical level of after-sales maintenance, the industry can be very professional, but from the perspective of management, the level of after-sales service in the industry is still far from the level of household appliances and other industries. The responsible after-sales team is of course hello, hello, everyone, if you are unlucky and encounter irresponsible ones, take money and don’t do things or don’t do things well, it will be a very headache for users and LED screen companies. Industry insiders believe that the continuous optimization of the after-sales service model will play a key role in the "fight" of manufacturing competitiveness of LED large-screen enterprises in the future.
What needs to be noted here is that the current after-sales service in the industry has great drawbacks. Seriously speaking, the current after-sales service of various LED screen companies is in a state of disorder as a whole, because LED large screens generally have relatively large engineering Project, many local dealers may not have the service ability, so they have to rely on the manufacturer, so the cost of after-sales will be "pressured". It is good for the capable manufacturers, otherwise they can only be dumb and eat coptis, and they can't tell the hardships— —The more screens are sold, the harder it is to clean up after-sales stalls. It can be seen that in the manufacturing industry, the saying "if you can do a good job in after-sales service, half of the success in brand building" is true. Judging from the current status of the industry, it is difficult for the entire industry to comprehensively improve service awareness and implementation levels in a short period of time.
If LED screen companies hope to develop in the next industry integration, they must deepen after-sales service, create irreplaceable service products, and continuously enhance the value of corporate brands, so as to obtain broader profit margins. In 2017, the global LED packaging output value was 15.3 billion US dollars, and the growth rate rebounded to 5%; the small-pitch LED large-screen market grew by more than 50%, and the overall supply and demand continued to flourish; the LED large-screen industry still showed a continuous development momentum. 2017 is undoubtedly a good opportunity for the domestic LED large screen industry to reach a new level in the international market, but the premise is that the above two "big problems" can be effectively solved. .