At the outset, Charles provided a brief analysis of the current foreign trade industry landscape. He emphasized that Enbon's sales staff are not only product promoters but also evangelists of China's LED display solutions and storytellers of the brand. In a globally competitive environment, every salesperson needs to transform their role—from passive order takers to proactive value-creating industry consultants and brand ambassadors.
The conference was divided into five parts:
First, redefining the value of sales.
Sales is no longer simply about negotiating price; it's about conveying Enbon's brand value through professional knowledge and service capabilities. Charles proposed that sales personnel should upgrade from "quote makers" to "industry consultants," transforming from mere product sellers to providers of global audio-visual solutions.
Second, Recognizing the opportunities and challenges of the foreign trade industry.
Unlike ordinary consumer goods, LED displays are highly specialized B2B industrial products, requiring salespeople to possess a deep understanding of technical specifications, application scenarios, and customized solutions. Furthermore, cultivating customer relationships and managing projects within long sales cycles are essential skills for every salesperson.
Third, the path to advanced marketing capabilities.
The training presented a "four-level competency model," which gradually enhances overall sales capabilities, from platform optimization and traffic acquisition to differentiated pricing and industry solution delivery. This system helps teams develop a clear growth path and propels marketing activities from single-point breakthroughs to systematic operations.
Fourth, building individual differentiated competitiveness.
With the increasing prevalence of AI and digital tools, salespeople must strengthen core competencies that cannot be replaced by humans or machines. Cultural understanding, cross-cultural communication, trust-building, and the ability to create creative solutions are all crucial to long-term customer relationships. Through training, Enbon aims to equip every employee with the ability to integrate resources across sectors and design holistic solutions.
Fifth, action planning and support systems.
The company provides employees with a comprehensive growth platform, including personal brand image building, business skills training, and market breakthrough strategies. Enbon will also continue to optimize its global dealer network and localized service network to provide strong support for the sales team's market expansion.
At the end of the meeting, Charles reiterated Enbon's global development goals: in the future, the company will focus on achieving the strategic objectives of "50 brand showrooms worldwide, exceeding 5 billion yuan in total sales, and entering the top five in core markets." To achieve these goals, every salesperson must become a professional consultant and value creator.
This sales skills conference was not only a knowledge transfer but also a strategic upgrade. Through intensive training and in-depth exchanges, the Enbon sales team further unified its direction and strengthened its confidence. Going forward, Enbon will continue to strengthen team building, helping employees grow into top sales forces on the international stage and jointly promote the brand's continued success in the global market.
